The Limitations of Imagination

via Jeffrey Side:

It could be argued that visual poetry is, indeed, semantic. I agree to a point. For instance, Ernst Gomringer's 'WIND' (which plays with associations such as the words "in" and "win" contained within the word "WIND") and Augusto de Campos's 'CODIGO' (which contains the word "God" as an anagram and alludes to "cogito ergo sum") do, indeed, operate semantically. Nevertheless, their semantic operations are extremely meagre. With 'WIND' the associations come to only two words: "win" and "in" (perhaps also the word "wind", as in to wind a clock). The same limitations can be seen in de Campos's 'CODIGO'. Apart from a reader's fleeting appreciation of the novel aspects of these poems their affects are exhausted no sooner than they are recognised.